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The World Resources Institute and HSBC's Climate Change Centre of Excellence recently released "Over Heating:  Financial Risks from Water Constraints on Power Generation", a report analyzing water-related risks facing thermal and hydroelectric power plants in India, Malaysia, the Philippines, Thailand and Vietnam.  These plants require large amounts of water for cooling and generation.  More than half of existing and planned power plants in South and Southeast Asia are located in areas currently considered water scarce or stressed, according to the report.  4.10

Sunday, November 4, 2007
10:30 AM - 11:45 AM

Marketing 301: Grow Your Business by Telling Your Story

Speaker(s)
Eric Friedenwald- Fishman Creative Director and President, The Metropolitan Group
Joleen S. Spencer-Oladeinde Senior Vice President, Marketing, ShoreBank
Clark F. Driftmier Senior Vice President, Marketing, Aurora Organic Dairy
Matt Alsted Director of Corporate Marketing, Calvert

Description
Whether your business is a sole proprietorship or a company with 1,000 employees and associates, this session is designed to help you build business success by developing persuasive brand stories based on your history and experience. Featuring recognized leaders in the art of brand storytelling, this session will introduce and illustrate practical concepts that conference participants can put to work immediately to grow their businesses.