Brands and CSR: How Integration Builds Value for SRI Investors Listen
Return to: Agenda

Monday, October 27, 2008 10:30 AM - 11:45 AM
Room: Frontenac A

Speaker(s)
 Pam Cohen PhD Co-Founder and Partner, Communications Consultants Worldwide and Predictiv View
Cynthia Figge Partner and Co-founder, Ekos International View
Bob Helmuth Vice President, Advisor Markets, Pax World Management Corporation
Carol Holding President and Founder, Holding Associates, Inc. View

Description
 Everybody acknowledges a strong relationship between brand/reputation and sustainability, yet quantifying this link has been elusive. This panel offers a look at the latest findings and methodologies for putting hard numbers behind the interdependence of brand and Corporate Social Responsibility (CSR), and for distributing it to retail investors and consumers.



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