About Us

SRI in the Rockies is the premier North American conference for investors, investment professionals, and organizations working with money in more sustainable, responsible, and impactful ways. The conference celebrated its 20th anniversary in 2009, and expects to attract over 650 participants to San Antonio, Texas in 2010.

SRI in the Rockies is owned and produced by First Affirmative Financial Network in collaboration with the Social Investment Forum and numerous other non-profit and for-profit organizations in the sustainable and responsible investment field. First Affirmative has been providing leadership within the SRI community since 1988, and has produced SRI in the Rockies since 1990.

Conference Producers

George Gay, CEO, First Affirmative Financial Network, LLC [photo]George R. Gay, CFP, AIF
Chief Executive Officer

George Gay is Chief Executive Officer of First Affirmative Financial Network. He chairs First Affirmative’s Investment Committee, and has hosted the annual SRI in the Rockies Conference since 1990. He served as a Director of the Social Investment Forum for over a dozen years and was the recipient of the SRI Service Award in 1997.

Mr. Gay joined the company that was to become First Affirmative Financial Network as a financial planner in November 1986. He assumed the position of Chief Operating Officer in 1989 and managed the sale of the company to Walnut Street Securities, Inc., in 1995. He served as President of the First Affirmative division of Walnut Street Advisers and as Vice President of Walnut Street Advisers (1995–1999), and became First Affirmative’s CEO on July 1, 1999 when the company again became independent.

Originally from Michigan, Mr. Gay is a 1974 graduate of the United States Military Academy at West Point. He served on active duty for nine years in various command, staff, and faculty assignments as an Armor officer. His final assignment on active duty, and then for three years as a civilian, was in the Resource Management Division, Directorate of Personnel and Community Activities at Fort Carson, Colorado. As division chief, Mr. Gay was responsible for the financial management of most business operations on the installation, ranging from the Golf Course and Bowling Center, to the Club Systems and Child Care operations. Upon his departure, he received the Department of the Army “Commander’s Award for Civilian Service.”

Steve Schueth, President, First Affirmative Financial Network, LLCSteven J. Schueth (pronounced “Sheeth”)
President

Steve Schueth is President of First Affirmative Financial Network, an independent Registered Investment Advisor that offers Sustainable Investment Solutions™ for socially conscious individual and institutional investors.

For over 20 years, Mr. Schueth has been a nationally recognized authority, consultant, and resource to the sustainable and responsible investment industry. He served as a Director of the Social Investment Forum (SIF) from 1992 to 2002—seven of those years as Chair and President of the SIF. He was with Calvert from 1989 to 1997 where he led a product development group that created the first global socially screened mutual fund in the U.S. and was intimately involved in launching four other new Calvert funds designed for socially conscious investors. As President of Calvert Distributors from 1994 to 1997, Mr. Schueth ran Calvert’s sales organization and was responsible for the company’s relationships with over 2,000 broker-dealer firms. In 1998, he was awarded the SRI Service Award by his industry colleagues.

Mr. Schueth was born and raised in Iowa where he began working in his father’s hardware store at a very early age. With over 30 years in the financial services industry, his experience includes five years as a real estate broker and four years as Vice President of a real estate securities company. Prior to Calvert, he spent three years as Director of Development for The Wharton School at the University of Pennsylvania. He currently serves as a Director of the Alliance for Sustainable Colorado. Married over 30 years, he and his wife have two children and one grandchild, and live in Boulder, Colorado.


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